Pulse Asia Evades Disclosure of Sponsors; Election Surveys Suppress Number of Undecided Voters; Insiders Blow Whistle on Local Pollsters

Survey Watch

Bulletin No. 3

6 March 2010

Pulse Asia Evades Disclosure of Sponsors;

Election Surveys Suppress Number of Undecided Voters;

Insiders Blow Whistle on Local Pollsters

by Francisco S. Tatad

The release yesterday by Pulse Asia of the results of its February preelection survey comes at a time when there is widespread public questioning of the methods and practices of opinion polling firms and the injurious effects of surveys on the election campaign. The criticisms that many of us have raised probably came too late to influence in any manner the way this recent Pulse Asia survey was done. But some omissions could have been rectified but were not. We detail these objections in this bulletin, along with a new important research finding that should make the nation more skeptical of survey results.

The media and the public should not be lulled by the positional or percentage changes in the horse race into thinking that the Pulse Asia has improved in methodology or the malpractices have been corrected. They have not.

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