Conclusion: Making Local Pollsters Shape Up

Sadly, these ingredients are absent in local polling. Local pollsters have sacrificed rigor to the demands of clients and interest groups or to other considerations. Whether it is the polling firms or their clients who are responsible, we are disturbed by the effort to systematically and deliberately manipulate public perceptions of the candidates in order to narrow down the people’s choices to a few candidates, even before the start of the race.

We are shocked that survey methodologies, techniques and practices that have failed and been completely discarded in the United States and other advanced countries are being used in local opinion surveys without any mention of their limitations.

We deplore the use of these questionable survey findings to condition the minds of the Filipino public and the media who have grown to trust opinion polls, largely because of the hype.

To gain full understanding of the deficiencies of local opinion polls, what damage they have inflicted and how they can be corrected, we shall now invite one or two well-known US survey experts to critique local polling practices and submit appropriate recommendations.

In the meantime we are calling on the media to desist from giving further uncritical publicity to these dubious local polls and make an earnest effort on their own to correct or at least mitigate the harm already done. We invite the media to follow the actual campaign of the various candidates and see for themselves how it is being received on the ground.

Finally, in order to come up with correctives and to determine culpability, if any, for the harm done to the public by irresponsible opinion polling, we are asking a panel of legal experts to propose the appropriate legal and professional remedies.


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